Market Access & HEOR
At R-S-S, we specialise in Market Access and Health Economics and Outcomes Research (HEOR), offering strategic insight and evidence-based solutions that drive product value and reimbursement success across global markets.
Regulatory Expertise
Our team brings together deep industry experience and analytical expertise to navigate complex healthcare systems, payer requirements, and regulatory environments. From early-phase strategy to post-launch optimisation, we partner with clients to ensure every decision is supported by robust data and tailored market insights.
Why Partner with Us
- Proven track record across multiple therapeutic areas and geographies.
- Multidisciplinary team combining scientific, strategic, and market expertise.
- Commitment to excellence, transparency, and competitive pricing.
Together, we help transform evidence into impact – empowering clients to bring life-changing innovations to patients around the world.
Experience in Middle East, Africa and Asia-Pacific Markets
The landscape of market access in the Middle East, Africa and Asia-Pacific is undergoing a significant transformation. At R-S-S, our specialised market access consulting services empower our clients to develop effective strategies for market entry, engage with payers, and communicate value across the Middle East, Africa and Asia-Pacific.
Each country in Asia has its own unique regulatory framework. Our experts also have experience in dealing with these markets, working with regulatory bodies like National Medical Products Administration (NMPA), Pharmaceuticals and Medical Devices Agency (PMDA) and Ministry of Food and Drug Safety of the Republic of Korea (MFDS).
Partner with us to navigate the evolving market access landscape and achieve success in the Middle East and Asia.
Joint Clinical Assessment (JCA)
At R-S-S, we support your engagement with the European Union’s Joint Clinical Assessment (JCA) process by offering comprehensive expertise navigating its rigorous and collaborative framework. The JCA is a centralised evaluation conducted under the EU HTA Regulation, providing scientific assessments of the relative clinical effectiveness and safety of new health technologies across member states.
Our team can assist you in preparing and submitting robust JCA dossiers by aligning evidence generation with the PICOS framework (Population, Intervention, Comparison, Outcome, Study design) essential for scoping and assessment. We help interpret and incorporate the JCA outputs to optimise market access strategies, ensuring your products are positioned effectively within diverse EU healthcare systems. Our support mitigates complexity by managing timelines, stakeholder consultations, and regulatory requirements, accelerating adoption and reimbursement decisions across Europe.
Our Services

Health Technology Assessment and Reimbursement
- HTA strategy development
- HTA and reimbursement submissions
- Systematic and targeted literature reviews
- Meta-analyses
- Indirect treatment comparisons
- Survival extrapolation
- Analyses of PROs and HRQoL outcomes
- Analyses of surrogate endpoints
- Post-submission support
- Pricing negotiation
- Submission review and validation
- Review group assessment
- Payer value dossier
- Scoping and market landscape
- Advice for appeals

Health Economics and Evidence Synthesis
- Economic model strategy and design
- Health economic modelling
- Cost-effectiveness modelling
- Health policy modelling
- Budget impact modelling
- Cost-consequence analysis
- Modelling review and validation
- Systematic and targeted literature reviews
- Feasibility studies
- Statistical analysis of clinical trial data
- Real-world evidence generation for market access
- Burden of illness studies
- Resource utilisation studies
- Statistical analysis of real-world data
Health Technology Assessment and Reimbursement

Health Technology Assessment and Reimbursement
- HTA strategy development
- HTA and reimbursement submissions
- Systematic and targeted literature reviews
- Meta-analyses
- Indirect treatment comparisons
- Survival extrapolation
- Analyses of PROs and HRQoL outcomes
- Analyses of surrogate endpoints
- Post-submission support
- Pricing negotiation
- Submission review and validation
- Review group assessment
- Payer value dossier
- Scoping and market landscape
- Advice for appeals
Health Economics and Evidence Synthesis

Health Economics and Evidence Synthesis
- Economic model strategy and design
- Health economic modelling
- Cost-effectiveness modelling
- Health policy modelling
- Budget impact modelling
- Cost-consequence analysis
- Modelling review and validation
- Systematic and targeted literature reviews
- Feasibility studies
- Statistical analysis of clinical trial data
- Real-world evidence generation for market access
- Burden of illness studies
- Resource utilisation studies
- Statistical analysis of real-world data
Get in touch to discover the right Market Access and HEOR solutions for your study.
Experience with HTA Agencies
Europe
- United Kingdom: National Institute for Health and Care Excellence (NICE)
- Scotland: Scottish Medicines Consortium (SMC)
- France: Haute Autorité de Santé (HAS)
- Germany: Institute for Quality and Efficiency in Health Care (IQWiG)
- Italy: Agenzia Italiana del Farmaco (AIFA)
- Spain: Agencia Española de Medicamentos y Productos Sanitarios (AEMPS)
- Sweden: The Dental and Pharmaceutical Benefits Agency (TLV)
- Netherlands: National Health Care Institute (ZIN)
- Belgium: Belgian Health Care Knowledge Centre (KCE)
- Portugal: INFARMED – National Authority of Medicines and Health Products
- Denmark: Danish Medicines Council (DMC)
- Finland: Finnish Medicines Agency (FIMEA)
- Poland: Agency for Health Technology Assessment and Tariff System (AOTMiT)
North America
- Canada: Canada’s Drug Agency (CDA)
- United States: Institute for Clinical and Economic Review (ICER)
- Mexico: Centro Nacional de Excelencia Tecnológica en Salud (CENETEC)
Latin America
- Brazil: National Commission for the Incorporation of Technologies in the SUS (CONITEC)
- Argentina: Institute for Clinical Effectiveness and Health Policy (IECS)
- Chile: Department of Quality and Patient Safety, Ministry of Health (ETESA)
Asia-Pacific
- Australia: Pharmaceutical Benefits Advisory Committee (PBAC)
- Thailand: Health Intervention and Technology Assessment Program (HITAP)
- Singapore: Agency for Care Effectiveness (ACE)
- South Korea: National Evidence-based Healthcare Collaboration Agency (NECA)
- Japan: Centre for Outcomes Research and Economic Evaluation for Health (C2H, National Institute of Public Health)
- Taiwan: Centre for Drug Evaluation (CDE)
- Malaysia: Malaysian Health Technology Assessment Section (MaHTAS)
- New Zealand: PHARMAC (Pharmaceutical Management Agency)
Europe
- United Kingdom: National Institute for Health and Care Excellence (NICE)
- Scotland: Scottish Medicines Consortium (SMC)
- France: Haute Autorité de Santé (HAS)
- Germany: Institute for Quality and Efficiency in Health Care (IQWiG)
- Italy: Agenzia Italiana del Farmaco (AIFA)
- Spain: Agencia Española de Medicamentos y Productos Sanitarios (AEMPS)
- Sweden: The Dental and Pharmaceutical Benefits Agency (TLV)
- Netherlands: National Health Care Institute (ZIN)
- Belgium: Belgian Health Care Knowledge Centre (KCE)
- Portugal: INFARMED – National Authority of Medicines and Health Products
- Denmark: Danish Medicines Council (DMC)
- Finland: Finnish Medicines Agency (FIMEA)
- Poland: Agency for Health Technology Assessment and Tariff System (AOTMiT)
North America
- Canada: Canada’s Drug Agency (CDA)
- United States: Institute for Clinical and Economic Review (ICER)
- Mexico: Centro Nacional de Excelencia Tecnológica en Salud (CENETEC)
Latin America
- Brazil: National Commission for the Incorporation of Technologies in the SUS (CONITEC)
- Argentina: Institute for Clinical Effectiveness and Health Policy (IECS)
- Chile: Department of Quality and Patient Safety, Ministry of Health (ETESA)
Asia-Pacific
- Australia: Pharmaceutical Benefits Advisory Committee (PBAC)
- Thailand: Health Intervention and Technology Assessment Program (HITAP)
- Singapore: Agency for Care Effectiveness (ACE)
- South Korea: National Evidence-based Healthcare Collaboration Agency (NECA)
- Japan: Centre for Outcomes Research and Economic Evaluation for Health (C2H, National Institute of Public Health)
- Taiwan: Centre for Drug Evaluation (CDE)
- Malaysia: Malaysian Health Technology Assessment Section (MaHTAS)
- New Zealand: PHARMAC (Pharmaceutical Management Agency)